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HeartLifted Business Coaching

March 7, 2022

A business coach who works with female business owners and entrepreneurs. Through connection and conversation, she takes a holistic approach to providing guidance, strategies and tools to help her clients grow and succeed. We wanted her new visual identity to feel vibrant, strong, positive and engaging – yet warm...

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Flexcim Manufacturing Services

November 21, 2021

Rebrand for Flexcim Manufacturing Services – a diverse Canadian manufacturing company with a focus on Canadian made and supplied products. The Flexcim process and business philosophy is all about being adaptable and innovative. They are nimble and highly efficient in their workflow due to their size, which allows them to offer unique customizations for their clients needs...

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Square Peg Psychology

November 21, 2021

In creating a logo and visual identity for Square Peg Psychology, we wanted to represent the client and her practice as one that values diversity, individuality and connection. The concept of “trying to fit a square peg in a round hole” was our starting point – and really fun...

YESS Gala for Youth

June 29, 2021

YESS (Youth Empowerment & Support Services) is a not-for-profit organization that relies on their Annual Gala as a major fundraising event. I have worked in partnership with YESS and Foundry Conferences & Events (https://www.foundryevents.ca/) for the past four Gala’s. I work with the team to understand their vision and...

Edmonton Coordinated Youth Response

June 29, 2021

What’s in a name? Lots of things sometimes! I worked with YESS recently to put together a visual identity for the new Edmonton Coordinated Youth Response – a collaboration of organizations able to provide assistance and/or referrals to resources for youth in need. They needed a logo/wordmark – but...

The Breath Between

June 15, 2021

Inhale. Pause. Exhale. This was the underlying concept behind the creation of the visual identity for The Breath Between – an online community and wellness-focused fitness platform that values the importance of balance and pauses between life and time for yourself to move, rest or play. The “breath between”...

Little Wolf Picture Company

March 30, 2021

Little Wolf Picture Co. is all about family – and capturing those playful, fun, imperfect moments that can’t help but make you smile. Created for a family portrait photographer, we wanted to create a brand that was bright, cheerful, and happy! 

Gigify Work

November 22, 2020

The women of GigifyWork provide coaching to individuals and organizations to support work-life balance – with well-being and flexibility being a focus to achieve this. Their vision is to “make work-life integration a reality by disrupting traditional employment and empowering people to create their own, personal balance of work”....

Timber Benefits

September 9, 2020

Timber Benefits want to help nurture HAPPY, HEALTHY employees by offering flexible, proactive healthcare and lifestyle benefits for the modern day workplace. Working with the client and Catapult Marketing, we wanted to stay away from the look of a “traditional” benefits company and make their brand feel warm, friendly...

CASS (Concrete Anchor Setting Systems)

September 9, 2020

Logo and visual identity work for the parent company, CASS (Concrete Anchor Setting Systems), and their primary product, Bolt Rail. Bolt Rail is an innovative jig system designed to quickly position and hold anchor bolts in precise alignment during the placement of concrete forms. The graphic is inspired by...

Spectrum Alberta

September 8, 2019

A professional metal polishing company that polish trucks, trailers, cars, etc. – all to a mirror-like finish. The graphic is inspired by both the letter “S” as well as the circular, repeating motion used in the act of metal polishing. The multiple lines also indicate the multiple services that...

Ridley’s Cycle

May 9, 2019

A new logo for a staple of the Calgary cycling scene. Ridley’s Cycle first opened in 1945, and then a second location opened in 2013. The client wanted a fresh new look to update their visual identity and to move them forward into the future. The graphic in the...

YESS – Youth Empowerment & Support Services

February 3, 2019

YESS provides immediate and low-barrier shelter, temporary housing, and individualized wraparound support for traumatized youth. Using their established branding of bright colours and polygons, we created a simple and bold Annual Report.

Alberta Cattle Feeder’s Association

February 3, 2019

An Emergency Preparedness Workbook was created for the Alberta Cattle Feeders Association. The content-heavy document and worksheets needed a design that would allow for ease of reading and navigation.  Two documents were prepared for print – inserted into a custom designed binder – as well as a fillable PDF.

Human Natured

September 1, 2018

Human Natured organizes events to aid those that are on a journey – who believe that mind, body, and spirit are all connected, and that connection needs to be nurtured to discover a greater self. All their events take place with nature in mind – in the Canadian Rockies...

Smart Solutions Ag Products

July 20, 2018

A company that combines research, science and technology into effective micronutrient solutions for Canadian farmers based in the prairies. They work with chemical engineers to create high-grade products for farming communities in order to supply plants with nutrients for healthy, safe growth. The new logo is meant to address...

Vintage Townie

July 13, 2018

Pursuing her passion of finding and selling mid century furniture and home decor, this client wanted a visual identity that was true to the era that she was representing. Her vintage townie bicycle was the starting point for our inspiration for her brand – can you spot the nod...

Anvil Coffee House

February 12, 2018

A husband and wife owned coffee shop in Edmonton. They wanted to build on the husband’s metalsmith background in both name and style for the visual identity of their new business venture.

Catapult Marketing

January 23, 2018

Catapult is a full-service boutique Edmonton marketing firm. They develop customized strategies and help their clients build authentic relationships. After five years in business they were ready for a new visual identity to better represent their dynamic, targeted and creative work with their clients.  

Dental Design Concepts

January 17, 2018

A modern brand for a boutique dental practice that provides high-end dentistry and quality craftsmanship. The strong vertical and horizontal lines provides a subtle nod to the industry – straight, aligned and balanced!

Blue Nile Painting

January 13, 2017

An Egyptian symbol of creation, transformation and renewal is paired with a paint brush to represent this client’s cultural background and commitment to great work in the painting industry. Such a fun logo to work on.

Brentwood Community Development Group

January 11, 2017

A not-for-profit organization with three separate properties wanted to establish themselves in a more visually professional manner – and tie all of their projects together as well. A logo was created for the newly named group (BCDG). The three properties that they represent then needed to be visually linked...

S.K.A. Urban Thermal Spa

November 8, 2023

S.K.A City Thermal Spa is Calgary’s only urban thermal spa – an urban variation on a nordic spa experience – which uses hot and cold hydrotherapy facilities. I created the visual identity based on the Brand Story created in conjunction with @beksmarketing and our client partners. A spa experience is...

Fresh Start Mediation

May 16, 2022

Fresh Start Mediation is an approachable resource that provides custom, positive solutions for their clients in order to give hope and empowerment in challenging life transitions. The tone is meant to be positive, calming and optimistic. The visual brand is inspired by a few things: – The rising sun – a bright...

My Shop

November 22, 2021

Sometimes I create designs for myself, just for fun! Checkout my Etsy shop to see what I have on the go. An enamel pin and sticker are on the menu at the moment! Link here