CASS (Concrete Anchor Setting Systems)
Logo and visual identity work for the parent company, CASS (Concrete Anchor Setting Systems), and their primary product, Bolt Rail. Bolt Rail is an innovative jig system designed to quickly position and hold anchor bolts in precise alignment during the placement of concrete forms. The graphic is inspired by the product itself, highlighting how simple, versatile and flexible it is to use. This is demonstrated with shapes that are both aligned and skewed, yet create a strong unit as a whole.