Fresh Start Mediation

May 16, 2022

Fresh Start Mediation is an approachable resource that provides custom, positive solutions for their clients in order to give hope and empowerment in challenging life transitions. The tone is meant to be positive, calming and optimistic. The visual brand is inspired by a few things: – The rising sun – a bright...

heartlifted stacked logo

HeartLifted Business Coaching

March 7, 2022

A business coach who works with female business owners and entrepreneurs. Through connection and conversation, she takes a holistic approach to providing guidance, strategies and tools to help her clients grow and succeed. We wanted her new visual identity to feel vibrant, strong, positive and engaging – yet warm...


Flexcim Manufacturing Services

November 21, 2021

Rebrand for Flexcim Manufacturing Services – a diverse Canadian manufacturing company with a focus on Canadian made and supplied products. The Flexcim process and business philosophy is all about being adaptable and innovative. They are nimble and highly efficient in their workflow due to their size, which allows them to offer unique customizations for their clients needs...


Square Peg Psychology

November 21, 2021

In creating a logo and visual identity for Square Peg Psychology, we wanted to represent the client and her practice as one that values diversity, individuality and connection. The concept of “trying to fit a square peg in a round hole” was our starting point – and really fun...

YESS Gala for Youth

June 29, 2021

YESS (Youth Empowerment & Support Services) is a not-for-profit organization that relies on their Annual Gala as a major fundraising event. I have worked in partnership with YESS and Foundry Conferences & Events ( for the past four Gala’s. I work with the team to understand their vision and...

Edmonton Coordinated Youth Response

June 29, 2021

What’s in a name? Lots of things sometimes! I worked with YESS recently to put together a visual identity for the new Edmonton Coordinated Youth Response – a collaboration of organizations able to provide assistance and/or referrals to resources for youth in need. They needed a logo/wordmark – but...

The Breath Between

June 15, 2021

Inhale. Pause. Exhale. This was the underlying concept behind the creation of the visual identity for The Breath Between – an online community and wellness-focused fitness platform that values the importance of balance and pauses between life and time for yourself to move, rest or play. The “breath between”...

Little Wolf Picture Company

March 30, 2021

Little Wolf Picture Co. is all about family – and capturing those playful, fun, imperfect moments that can’t help but make you smile. Created for a family portrait photographer, we wanted to create a brand that was bright, cheerful, and happy! 

Gigify Work

November 22, 2020

The women of GigifyWork provide coaching to individuals and organizations to support work-life balance – with well-being and flexibility being a focus to achieve this. Their vision is to “make work-life integration a reality by disrupting traditional employment and empowering people to create their own, personal balance of work”....

Spectrum Alberta

September 8, 2019

A professional metal polishing company that polish trucks, trailers, cars, etc. – all to a mirror-like finish. The graphic is inspired by both the letter “S” as well as the circular, repeating motion used in the act of metal polishing. The multiple lines also indicate the multiple services that...