Flexcim Manufacturing Services
Rebrand for Flexcim Manufacturing Services – a diverse Canadian manufacturing company with a focus on Canadian made and supplied products.
The Flexcim process and business philosophy is all about being adaptable and innovative. They are nimble and highly efficient in their workflow due to their size, which allows them to offer unique customizations for their clients needs (that larger companies may not).
I’ve incorporated these values and concepts into the building of the letter “F” graphic by having the crossbar become an element that appears as though it rotates from the centre – giving the impression of movement and adaptability.
I have also incorporated some of the curved elements of the graphic into the customized typeface in order to give a cohesive feeling to the entire piece.