Edmonton Coordinated Youth Response
What’s in a name? Lots of things sometimes!
I worked with YESS recently to put together a visual identity for the new Edmonton Coordinated Youth Response – a collaboration of organizations able to provide assistance and/or referrals to resources for youth in need.
They needed a logo/wordmark – but the tricky thing was all the text to include:
• the name
• the tagline in both English and Cree
• the phonetic Cree pronunciation of the tagline
• the tagline in Cree syllabics
I added circular graphics for balance, colour and to lend to the theme of collaboration – and they also became the simple graphics to carry through their brand identity.
Simplicity, balance and readability was key to the entire look in order to make all the information clear to those that need it most.