Human Natured organizes events to aid those that are on a journey – who believe that mind, body, and spirit are all connected, and that connection needs to be nurtured to discover a greater self. All their events take place with nature in mind – in the Canadian Rockies (Kananaskis). Sometimes the simplicity of a wordmark is all you need in a logo. The curved, calligraphic-inspired elements of this font help illustrate the intention of the company. Flowing lines show that a journey is not a linear course. It requires wandering and growth.
The words come from a base and flow into one another, showing the importance of nature in human growth and connection.
I worked with the wonderful Beks Marketing on this project https://www.beks.ca