Ridley’s Cycle

A new logo for a staple of the Calgary cycling scene. Ridley’s Cycle first opened in 1945, and then a second location opened in 2013. The client wanted a fresh new look to update their visual identity and to move them forward into the future.
The graphic in the logo represents the different elevations in the landscapes found around the Calgary area (roads, foothills, mountains) and the bikes required – and available in store – to conquer them all. The look is a mix of sporty, modern and rugged.