Foundry Events has been creating innovative, exceptional experiences for many years – but it was time for a rebrand that better represented the vision, aesthetic and attitude of the Owner and Creative Director, Erin Clyde – and the evolution of her business. Foundry Events is all about making connections,...
S.K.A City Thermal Spa is Calgary’s only urban thermal spa – an urban variation on a nordic spa experience – which uses hot and cold hydrotherapy facilities. I created the visual identity based on the Brand Story created in conjunction with @beksmarketing and our client partners. A spa experience is...
Fresh Start Mediation is an approachable resource that provides custom, positive solutions for their clients in order to give hope and empowerment in challenging life transitions. The tone is meant to be positive, calming and optimistic. The visual brand is inspired by a few things: – The rising sun – a bright...
A business coach who works with female business owners and entrepreneurs. Through connection and conversation, she takes a holistic approach to providing guidance, strategies and tools to help her clients grow and succeed. We wanted her new visual identity to feel vibrant, strong, positive and engaging – yet warm...
Rebrand for Flexcim Manufacturing Services – a diverse Canadian manufacturing company with a focus on Canadian made and supplied products. The Flexcim process and business philosophy is all about being adaptable and innovative. They are nimble and highly efficient in their workflow due to their size, which allows them to offer unique customizations for their clients needs...
In creating a logo and visual identity for Square Peg Psychology, we wanted to represent the client and her practice as one that values diversity, individuality and connection. The concept of “trying to fit a square peg in a round hole” was our starting point – and really fun...
YESS (Youth Empowerment & Support Services) is a not-for-profit organization that relies on their Annual Gala as a major fundraising event. I have worked in partnership with YESS and Foundry Conferences & Events (https://www.foundryevents.ca/) for the past four Gala’s. I work with the team to understand their vision and...
What’s in a name? Lots of things sometimes! I worked with YESS recently to put together a visual identity for the new Edmonton Coordinated Youth Response – a collaboration of organizations able to provide assistance and/or referrals to resources for youth in need. They needed a logo/wordmark – but...
Inhale. Pause. Exhale. This was the underlying concept behind the creation of the visual identity for The Breath Between – an online community and wellness-focused fitness platform that values the importance of balance and pauses between life and time for yourself to move, rest or play. The “breath between”...
