Foundry Events

Foundry Events has been creating innovative, exceptional experiences for many years – but it was time for a rebrand that better represented the vision, aesthetic and attitude of the Owner and Creative Director, Erin Clyde – and the evolution of her business.

Foundry Events is all about making connections, building community, creating excitement, and bringing elements together to create something new and amazing.

The goal was to create a logo & visual identity that was cool, bold and confident to represent both Erin and the business – because she knows what the hell she’s doing – and she does it REALLY well. So we wanted to balance playfulness AND professionalism.

Notice how the lines of the graphic flow together, morph into the “E” and also create the kickass “F”? 

There is a fun gradient that runs through the lines that we can use in other applications in their materials, and some solid colour options were also created for when that is better suited. Lots of variations on the logo were created as well so there’s tons of flexibility in how the visual identity can be used.