YESS (Youth Empowerment & Support Services) is a not-for-profit organization that relies on their Annual Gala as a major fundraising event. I have worked in partnership with YESS and Foundry Conferences & Events (https://www.foundryevents.ca/) for the past three Gala’s. I work with the team to understand their vision and...
What’s in a name? Lots of things sometimes! I worked with YESS recently to put together a visual identity for the new Edmonton Coordinated Youth Response – a collaboration of organizations able to provide assistance and/or referrals to resources for youth in need. They needed a logo/wordmark – but...
Inhale. Pause. Exhale. This was the underlying concept behind the creation of the visual identity for The Breath Between – an online community and wellness-focused fitness platform that values the importance of balance and pauses between life and time for yourself to move, rest or play. The “breath between”...
Little Wolf Picture Co. is all about family – and capturing those playful, fun, imperfect moments that can’t help but make you smile. Created for a family portrait photographer, we wanted to create a brand that was bright, cheerful, and happy!
Timber Benefits want to help nurture HAPPY, HEALTHY employees by offering flexible, proactive healthcare and lifestyle benefits for the modern day workplace. Working with the client and Catapult Marketing, we wanted to stay away from the look of a “traditional” benefits company and make their brand feel warm, friendly...
Logo and visual identity work for the parent company, CASS (Concrete Anchor Setting Systems), and their primary product, Bolt Rail. Bolt Rail is an innovative jig system designed to quickly position and hold anchor bolts in precise alignment during the placement of concrete forms. The graphic is inspired by...
A professional metal polishing company that polish trucks, trailers, cars, etc. – all to a mirror-like finish. The graphic is inspired by both the letter “S” as well as the circular, repeating motion used in the act of metal polishing. The multiple lines also indicate the multiple services that...
A new logo for a staple of the Calgary cycling scene. Ridley’s Cycle first opened in 1945, and then a second location opened in 2013. The client wanted a fresh new look to update their visual identity and to move them forward into the future. The graphic in the...
YESS provides immediate and low-barrier shelter, temporary housing, and individualized wraparound support for traumatized youth. Using their established branding of bright colours and polygons, we created a simple and bold Annual Report.
An Emergency Preparedness Workbook was created for the Alberta Cattle Feeders Association. The content-heavy document and worksheets needed a design that would allow for ease of reading and navigation. Two documents were prepared for print – inserted into a custom designed binder – as well as a fillable PDF.
Human Natured organizes events to aid those that are on a journey – who believe that mind, body, and spirit are all connected, and that connection needs to be nurtured to discover a greater self. All their events take place with nature in mind – in the Canadian Rockies...
A company that combines research, science and technology into effective micronutrient solutions for Canadian farmers based in the prairies. They work with chemical engineers to create high-grade products for farming communities in order to supply plants with nutrients for healthy, safe growth. The new logo is meant to address...
Pursuing her passion of finding and selling mid century furniture and home decor, this client wanted a visual identity that was true to the era that she was representing. Her vintage townie bicycle was the starting point for our inspiration for her brand – can you spot the nod...
A husband and wife owned coffee shop in Edmonton. They wanted to build on the husband’s metalsmith background in both name and style for the visual identity of their new business venture.
Catapult is a full-service boutique Edmonton marketing firm. They develop customized strategies and help their clients build authentic relationships. After five years in business they were ready for a new visual identity to better represent their dynamic, targeted and creative work with their clients.
A modern brand for a boutique dental practice that provides high-end dentistry and quality craftsmanship. The strong vertical and horizontal lines provides a subtle nod to the industry – straight, aligned and balanced!
An Egyptian symbol of creation, transformation and renewal is paired with a paint brush to represent this client’s cultural background and commitment to great work in the painting industry. Such a fun logo to work on.
A not-for-profit organization with three separate properties wanted to establish themselves in a more visually professional manner – and tie all of their projects together as well. A logo was created for the newly named group (BCDG). The three properties that they represent then needed to be visually linked...
